

︎︎︎ Brand Identity 品牌设计
︎︎︎ Packaging Design 包装设计
︎︎︎ Packaging Design 包装设计
PSYTONE is a forward-thinking, innovative, and socially conscious brand that empowers individuals to express themselves through unique and fashionable manicures. The rebranding process involved a user-centric approach, personal trend awareness, and sustainability consciousness.



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PSYTONE produces runway inspired press-on nails, targeting audiences who are manicure lovers, beauty enthusiasts, and fashion dreamers. I see the product label as a chance to showcase PSYTONE’s unique inspiration and nail design.
PSYTONE produces runway inspired press-on nails, targeting audiences who are manicure lovers, beauty enthusiasts, and fashion dreamers. I see the product label as a chance to showcase PSYTONE’s unique inspiration and nail design.



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The rich black and holographic color scheme as the brand’s palette is an embracement of the gender-neutral world and its commitment to honest self-expression.
The rich black and holographic color scheme as the brand’s palette is an embracement of the gender-neutral world and its commitment to honest self-expression.

