rOm is a hypothetical bath product line of Gaiam that combines the experience of meditation and bathing. Designed to provide users with an enjoyable, relaxing bath experience, rOm transcends the boundaries of a mundane routine, transforming it into a soul-nourishing journey toward inner tranquility and renewed energy.

The rebrand highlights patterns on the packaging, drawing inspiration from the elements of chakra, creating a serene connection with the beauty of meditation.